7 Secrets of Marketing in a Multicultural World

Every culture has, in effect, a secret code. In this book, we learn the secret codes in various cultures for such things as quality, food, improvement, door, team, timber, and cars, and how to break these codes. Once we start decoding cultures, we can have a vision of a new world in which cultures have rights and engage in more positive, creative, and synergistic relationships with other cultures. We can explore the deep, underlying elements of culture archetypes - that provide the clues to decoding a people's basic values, and the unconscious forces behind each of our lives. We can then apply this archetypal research to behaviors, social issues, and marketing challenges.

This book considers all of the above and more. Put simply 7 Secrets succeeds in decoding the means behind words and enables the marketer to develop a road map for research to gain an honest understanding as to how the audience is really interpreting the message put out there ensuring that the message is not lost and more importantly not misunderstood

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